I make complexproducts feelsimple.
Senior Product Designer · 8+ years designing B2B SaaS and enterprise products across industries. From research to shipped software, now built with AI agents.
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From tangledsystems to decisionspeople trust.
Eight years designing products people rely on, from property management and healthcare to payments, giving and enterprise consulting. I find the real problem, get product, engineering and the business behind one direction, and design until the hard part disappears.
Domains I've worked in
- Property managementOperations software for hosts and property managers
- HealthcareClinical operations and patient-facing workflows
- Payments & givingDonations and payments at consumer scale
- TransportationFleet and passenger operations
- Enterprise consultingAdvisory platforms for global consulting firms
- Fintech & accountingAccounting, reconciliation and money movement
What I do, in one pictureComplex in.
Simple out.
Before · when an app's data goes wrong
3 teams · 4 days · 340 fixes by hand
Redesigning
Designing for when it breaks
After · the problem explains itself
4 steps · 1 person · no waiting
Illustrative example · scroll to simplify it
Before: when an app's data went wrong, a customer noticed, emailed support, support asked engineers, everyone waited three days, someone dug for the cause, downloaded a spreadsheet, fixed 340 rows by hand, uploaded it again, and then cleaned up the duplicates. After: four steps one person finishes on one screen: an alert says what broke, you see everything affected, fix it all in one go, and check before you confirm.
The right toolfor every stage.
Data and research find the problem, workshops align the team, design and AI build the fix, code ships it.
Product data
Who the users are, and where they drop off.
- Pendo
- Google Analytics
- Omni
User research
Why they drop off, in their own words.
- Useberry
- Google Meet
- Loom
Workshops
Teams agree on the problem, then track the work.
- Miro
- FigJam
- Jira
- Confluence
Design
Directions, systems and proven patterns.
- Figma
- Figma Make
- Storybook
- Mobbin
- Awwwards
AI build
Agents write, review and generate. I direct them.
- Claude Code
- VS Code
- Cursor
- Multica
- ChatGPT
- Midjourney
- Nano Banana
Ship
Real code, deployed and live.
- GitHub
- Vercel
- Supabase
- Cloudflare
- Product data: Pendo, Google Analytics, Omni. Who the users are, and where they drop off.
- User research: Useberry, Google Meet, Loom. Why they drop off, in their own words.
- Workshops: Miro, FigJam, Jira, Confluence. Teams agree on the problem, then track the work.
- Design: Figma, Figma Make, Storybook, Mobbin, Awwwards. Directions, systems and proven patterns.
- AI build: Claude Code, VS Code, Cursor, Multica, ChatGPT, Midjourney, Nano Banana. Agents write, review and generate. I direct them.
- Ship: GitHub, Vercel, Supabase, Cloudflare. Real code, deployed and live.
How I work.From the first signalto what ships.
Data shows where it hurts. People explain why. I design the answer, test it and see it through to what ships. Here's one problem, start to finish.
01 · Signal
The data says something's off.
I start in the product data. Plenty of teams sign up. Few ever reach the moment the product is actually useful.
- Pendo + Google Analytics + Omni
- Claude Code
AI's part: An agent builds the funnel. I decide what it means.
Funnel · new teams · 30 days100%Sign up81%Workspace47%Connect data19%First result−34%
teams give up here
Found it: “Connect data” loses a third of new teams02 · Listen
Numbers say where. People say why.
I interview the teams who gave up and watch their sessions.
- Google Meet + Loom
- Claude Code
AI's part: Agents handle recruiting and transcripts. The conversations and conclusions are mine.
User interviewsSynthesis · tagged by agentConfusion
Which integration?
Too many fields
Waiting
Waited days for IT
Back to spreadsheets
No value yet
Never saw the value
Nothing to show my team
They quit before they see any value.
Insight03 · Define
One problem. One metric.
I write a one-page brief: who it's for, what success looks like, what's out of scope. Product and engineering sign it.
- FigJam + Miro
- Jira + Confluence
AI's part: An agent does the first draft and checks it against the codebase. I shape it from there.
brief.md · draftingValue before setup
Problem
For
Out of scope
Checked against the codebase: feasibleSuccess metric
2×
teams reaching a first result in week one
PMEMYC Signed04 · Explore
Three directions. One choice.
I design three real directions, in code and in Figma, drawing on proven patterns from Mobbin. Then I choose one and say why.
- Figma + Figma Make
- Mobbin + Awwwards
- Midjourney + Nano Banana
AI's part: Agents build the working versions and critique them before my review.
Patterns3 directions · built in codeSample workspace
Checklist
Guided call
Critic: B and C don't fix the wait for data05 · Build
Built in real code.
I take the chosen direction into real components in the real repo. I plan it, review every screen and hold it to the bar.
- Claude Code + VS Code + Cursor
- Multica
- Storybook + GitHub
AI's part: Planner, builder and reviewer agents do the routine work, each running a skill I wrote.
design/sample-workspace1<Workspace sample>
2 <Header />
3 <TemplatePicker />
4 <EmptyState />
5 <InviteBar />
6</Workspace>
Reviewer: banner contrast fails AABuilder: fixed and re-checkedLive preview06 · Test
Real users. Real prototype.
I put the working prototype in front of real people, not a mock-up. Then I make the call: go, revise or stop.
- Useberry
- Claude Code
AI's part: Agents run the test and summarise what people did and said.
Prototype test · liveTasksGet to a first resultMost
Invite a colleagueAll
GoReviseStop07 · Ship & measure
Ship it. Then prove it worked.
I hand engineers a reviewed pull request. We roll out behind a flag, and I watch the same funnel we started with.
- Vercel + Supabase
- Pendo
AI's part: An agent watches the metric and flags anything unusual.
Pull requestMerged→10%50%100%Teams reaching a first result · week oneRelease2.1×
Weekly digest sent: activation up, setup tickets down
The full playbook: skills, agents, process and handoff.
Selected work
A few products I've shaped. Full case studies are on their way.
Swipe for more
The tools are new.The fingerprint is mine.
I design for the moment someone stops noticing the interface and starts trusting it. Agents help me build faster. The care for the person on the other side is mine.

Hi, I'm Lisa, a Ukrainian product designer and builder based in Belgium. I turn messy, high-stakes problems into products people trust, from first interview to production code.
- years in product design
- workshops facilitated
- teams on my design system
- projects built on it
- People and data
- Systems, not screens
- Prototypes in code
- Decisions made easy
